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COSMOPROF ASIA 2018 introduces new intiatives for beauty industry

Published 17 May 2018

The 23rd edition of Cosmoprof Asia will once again adopt the "1 Fair, 2 Venues" formula, bringing together the entire Asia-Pacific beauty industry in Hong Kong this November.

From 13 to 15 November 2018, Cosmopack Asia, to be held at AsiaWorld-Expo (AWE), will present avant-garde products and solutions, focusing on raw materials and ingredients, machinery and automation, primary and secondary packaging, contract manufacturing and private labels.

From 14 to 16 November 2018, Cosmoprof Asia, to be held at the Hong Kong Convention & Exhibition Center (HKCEC), will host companies and professionals specialising in finished products in various sectors -- perfumery and cosmetics, beauty salon and spa, hair, nail and accessories, naturals and organics.

The 2017 edition of Cosmoprof Asia saw a total of 2,877 exhibitors coming from 54 countries and regions, 25 international pavilions and the attendance of 83,793 professionals, with over 60,000 of them from overseas. These figures testify to the continuous growth of the fair, which reached an exhibition space of 108,600 sqm in 2017.

The data above shows why Cosmoprof Asia is the ideal stage for companies, distributors, buyers, retailers and multinational brands to discover the latest products and trends of the beauty market not only in the Asia-Pacific region, which is the second largest cosmetic market after Europe, but in the entire Asian continent as well.

There will also be special initiatives dedicated to exhibitors and professionals to facilitate networking and promote the products of exhibiting companies.

After the success of previous editions, Cosmoprof Asia proposes an integrated project between the two exhibition venues to provide visitors with a unique experience of the production process of a luxury cosmetic product, from design to innovative technologies used.

Thanks to the collaboration with international design agency centdegres and selected companies exhibiting at Cosmopack Asia, an exclusive prestige serum with dual effect -- moisturising and concealing skin imperfections, will be "produced" in the "factory" area of AWE. From 14 to 16 November at HKCEC, visitors will be able to experience an innovative shopping experience, thanks to the use of virtual reality (VR) and augmented reality (AR) technologies, in a "concept store of the future".

The initiative will demonstrate how the influence of IoP - Internet of Product solutions is growing at an international level, bringing the relationship between product and customer to a whole new level.

Source: Company Press Release