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Hain Celestial introduces new packaging design for Avalon Organics beauty brand

PKBR Staff Writer Published 11 April 2016

The Hain Celestial Group has unveiled a new reinvigorated packaging design and brand logo for its Avalon Organics beauty brand, which provides certified organic personal care products.

The new packaging design features on all Avalon Organics personal care offerings, featuring facial care, body care, soap & bath, and hair care products.

Avalon Organics said majority of the formulas within the newly labeled packages remain unchanged, and new products were developed, as well as various product lines have been reformulated to increase their efficacy.

The new packaging design will enable Avalon Organics to strengthen benefit communication and improve key formulas, helping in targeting existing consumers and to continuously grow brand value.

The Hain Celestial Group personal care general manager and vice president Julie Marchant Houle said: "We're thrilled with the new direction the brand is going in. With the updated packaging and revamped formulas, the Avalon Organics brand will continue to enhance the customer's experience and lead as a brand with optimal effectiveness while meeting a strict organic standard."

With operations in North America, Europe and India, the Hain Celestial Group provides organic and natural products through various brands.