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Neenah to showcase cosmetics and fragrance packaging solutions at Luxe Pack New York 2018

PKBR Staff Writer Published 14 May 2018

US-based paper manufacturer Neenah is set to showcase its cosmetics and fragrance packaging solutions at this year’s Luxe Pack New York event, which will take place between 16 and 17 May.

At the event, the company exhibit custom packaging solutions, which are the results of 1:1 partnerships with corporate clients.

Neenah packaging and retail senior brand and sales manager Greg Maze said: “To be competitive in today’s beauty industry requires brands to be unique as well as provide a seamless customer experience.

“Today’s consumers of beauty products expect even more. They want their brands to be sustainable, something that’s become a differentiating aspect for many beauty brands.

Neenah is engaged in the production of custom packaging colors, textures and basis weights, as per the customer’s requirements.

The company is specialized is producing high precision color matching, unique textures, decorative finishes.

It holds capacity to create special basis weights and custom sheet sizes for global brands.

Maze further added: “With the largest portfolio of folding boards, box wraps, and labels and the ability to create one-of-a-kind custom solutions, Neenah Packaging is able to help our brand partners cater directly to their customer’s expectations.”

Neenah produces papers for premium writing, text, cover, digital, packaging and label applications.

Its packaging solutions comprised of folding board and box wrap, labels, gift and gift card carriers, hang tags and bags.

The firm’s signature portfolio is comprised of brands such as Classic, Environment, and Royal Sundance Papers.

With multiple manufacturing facilities, the company supplies packaging papers, boards and labels as well as custom solutions for premium and luxury packaging.

In October 2017, Neenah expanded its soft touch papers portfolio with the introduction of new Touché Papers.

The firm re-launched Touché Papers with new three new colors and 91 bright white to the line. The complete Touché lineup now comprises 10 sensuous colors and three whites.